Death to Formality: The Era of Mobile, Real-time PR and Marketing Begins
Four years ago, when I launched PitchEngine, the world of public relations and marketing was still in the Word doc era. There was simply no way to easily create and publish...
View ArticleGoing Hyperlocal: How PitchEngine Gives Back
A few months ago, I made one of those decisions that comes straight from the gut. In this case, it was rooted in experience and motivated by the heart. In...
View ArticleSmall Business Owners: Partner Up to Support Your Media Efforts
Coopetition with Social Collaboration – A cooperative blog post from Sarah Evans and Jason Kintzler A little coopetition can go a long way. Small businesses have limited resources, and, if...
View ArticlePR is Not a Process
PR is Not a Process If your idea of PR is writing press releases, then you have some catching up to do. The most effective PR pros and agencies are...
View ArticleRelevant Exposure: Branded Content and PR Distribution Redefined
Disrupting a century-old model isn’t easy. The majority of the Public Relations industry, including the companies that thrive there, are still stuck in cruise control. Just like the advertising...
View ArticleListen To My Interview with The Powder Keg of Awesome
If you don’t see the BlogTalk Radio Widget, just click here: http://www.blogtalkradio.com/powderkegofawesome/2012/11/14/powder-keg-of-awesome–episode-58
View Article"Snow Fall" Shows Content Creators What's Next
Contrary to most of the posts you read from expert and guru types, great content isn’t just about what you say, it’s about how you look. A first impression is...
View ArticleIn 2013, PitchEngine Becomes a Brand
When I first released PitchEngine back in 2008, I was sure that I was going to change PR in a single swoop. I soon learned that it would take everything...
View Article5 Ways Google Just Helped the PR Industry
Google quietly announced some pretty big changes to its search algorithm that could have big implications on the PR industry, especially those that focus on SEO tactics. The key piece...
View ArticleJournalist vs. PR Pros: The Battle Intensifies, Ad Agencies Next
About a year and a half ago, I wrote about a new battle that few people saw coming – the battle over content creation. I was amazed that the post...
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